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Pepsi cans spell out SEX

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Pepsi cans spell out SEX

In a promotional campaign by Pepsi in 1990, the company sold cans with a neon-design. If you stack two of those cans and turn them just right, the word SEX becomes readable. Intentional or not, it proves that sublimal ads can work after all. This fact or fantasy turned a lot of attention to Pepsi. And it obviously still does.

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Last modified on Friday, February 29 2008